About me

Team Leader   |   Ethnographer   |   Design Researcher   |   Strategist   |   
Storyteller   |   Visual Communicator   |    Creator   |   Publisher   |    Innovator   |   Experience Designer   |   Marketer   |  Observer     |   Mentor   |   
Design Research Evangelist   |   Design Thinker   |   Collaborator   |   
Teacher    |   Conference Speaker

I merge deep insights with strategic vision, weaving together data-driven research and innovative visual storytelling to craft solutions that elevate brands. My approach is grounded in human-centered design, with a focus on understanding the deeper motivations of your target audience. By uncovering the "why" behind behaviors and decisions, I help businesses create products, services, and experiences that resonate on a profound level.

People are at the heart of my work. Through human-centered design research, I uncover motivations, struggles, and how individuals engage with the world. I immerse myself into their lives, not just to observe, but to truly experience their reality and context—constantly driven by the need to uncover the "why" behind their behaviors, beliefs, and decisions. I deliver rigorous insights that foster empathy and inform solutions that meet diverse human needs, paving the way for decisions that are aligned with both your business goals and customer needs.

As a strategist, I align these insights with broader business goals, creating a clear path forward. My work spans a variety of industries from social media, the world of "work", finance, technology, healthcare, retail, to education across multiple continents, always ensuring strategies are globally informed and still locally relevant. For me, it’s not just about growth; it’s about fostering change that truly impacts people, businesses, and the world in a lasting way.

When it comes to visual communication, I translate complex research into clear, actionable deliverables. This helps business leaders and teams understand the "why" behind customer behaviors, ensuring strategies are aligned with both business goals and customer needs and makes it very easy to understand the path to move forward.

I have a track record of driving growth, relevance, and trust through human-centered research, iterative design thinking, and a relentless focus on empathy. It’s not just about solving problems—it’s about building lasting connections with your customers and creating solutions that truly matter.

So let's get started…

My values

Human-Centered Design Research

I prioritize understanding the real, lived experiences of people. By placing empathy at the core of my research and design process, I ensure that every solution I create addresses genuine human needs.

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Insight into Action

I believe in transforming deep insights into clear, actionable strategies. My goal is not just to uncover knowledge but to align it with business goals to create meaningful, lasting impact.

Holistic Problem-Solving

I take a comprehensive approach, considering both the customer’s perspective and the company’s objectives. My work connects the dots between user behavior, market trends, and business strategy.

Two women wearing scarves smiling at the camera in front of the Center for Health Care Innovation office.

Collaboration and Cross-Disciplinary Excellence

I thrive on collaboration, working closely with product, design, marketing, and engineering teams to generate ideas and deliver solutions that are both innovative and strategic.

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Global Perspective, Local Relevance

With experience across multiple industries and continents, I deliver insights and strategies informed by global trends while remaining relevant to local markets and communities.

Office cubicle with strategy boards, chairs, and a desk cluttered with paper and stationery.

Continuous Growth and Innovation

I embrace the iterative nature of design thinking, always pushing the boundaries of creativity and strategy to ensure that my clients remain competitive and forward-thinking.

Visual Storytelling

I value clear, compelling visual communication artifacts that translate complex research into tangible, actionable insights, making it easy for teams to grasp and act upon the findings.

Emergency medical services worker talking to a woman beside an EMT vehicle.

Integrity and Trust

I build lasting relationships through trust and transparency, ensuring that every project is grounded in quality research and ethical practices that align with both client and user needs.

Long-Term Impact

I strive for solutions that don’t just solve immediate problems but create lasting, scalable impact. My approach is always future-focused, helping businesses stay relevant and sustainable in a rapidly evolving market.

Get in Touch Today

Connect with me for expert design research, strategy, and visual communication services. Let’s collaborate to drive innovation and create impactful solutions tailored to your needs. I'm here to help you succeed.