Services

Let’s dive deep into the human experience. By understanding what people truly need, I can uncover insights that drive innovation—making your products and services more meaningful, relevant, and impactful.

• Human-Centered Design Research
• Ethnography
• Qualitative Research
• Jobs to Be Done Framework Certified
• Observation and Shadowing
• Shop-Alongs
• Intercepts
• Co-Creation Workshops
• Cultural probe development expert
• Variety of research methods to choose from
• Culturally relevant research
• English / Spanish

Turning insights into action is where the magic happens. I help you align what I learn with your business goals to create strategies that not only resonate but also guide you toward long-term success and growth.

• Market and Competitive Analysis
• Value Proposition Development
• Persona and User Segmentation
• Market Landscape Analysis
• Design Sprints
• Ideation Workshops
• Vision and Goal Alignment Workshops
• SWOT Analysis and Strategic Assessment
• Scenario Planning and Forecasting
• Product and Service Development Roadmaps
• Brand Positioning and Identity Strategy
• Cross-Functional Collaboration Facilitation

Design isn’t just about making information pretty—it’s about clarity. I transform complex ideas into visual stories that captivate, engage, and drive action—helping your teams and customers connect with your message instantly.

• Presentation Design
• Infographics
• Data Visualization
• Customer and Process Journey Mapping
• Service Design Blueprints
• Timelines
• Opportunity Maps
• Packaging Design
• Social Media Visuals

Building an innovation team requires te ability to foster collaboration, empower experimentation, and cultivate trust. Success comes from structuring teams with a balance of creativity and discipline, implementing a variety of frameworks, and providing resources to align fresh ideas with organizational goals for sustainable innovation.

• Human-centered design research
• Innovation team structure 
• Cross-functional collaboration
• Culture-building initiatives 
• Leadership coaching for innovation
• Framework development for scaling innovation efforts
  
  

I help businesses craft compelling, cohesive brand identities that resonate with their audience. From logo creation to brand strategy, my services ensure your brand’s message is clear, consistent, and impactful across all platforms.

• Brandmark Design and Development
• Brand Strategy and Positioning
• Brand Messaging and Voice
• Brand Storytelling
• Rebranding and Brand Refresh Services
• Brand Guidelines and Style Manuals
• Visual Identity Systems 
• Corporate Identity Design
• Packaging Design
• Digital and Print Collateral Design

I provide end-to-end publishing services, from product development to marketing. Specializing in trade books, textbooks, corporate publications, children’s books, and more. I can handle design, layout, illustration management, and translations as well as marketing. I canhelp you bring your vision to life.

• Research—Book Deliverables
• Corporate Books
• Product Development
• Trade Books
• Textbooks (El-Hi)
• Children Books
• Non-Fiction and Fiction
• Design / Production
• Illustration Management
• Marketing
• English / Spanish